There are a lot of companies that are trying their hardest to create the next viral sensation. That’s not a bad thing, because if you were to go viral with any of your video marketing options, you could see an influx of interest in your business that is unequivocal to a lot of other options. There is a downside to this, and it’s something that most companies don’t want to discuss. Viral videos are great, but when it comes to internet marketing, they pale in comparison to the power and reach of search engine optimization. That’s right, SEO could reach farther than these, and it’s compelling to see how it all pans out.
For those that aren’t sure that this is true, all you need to do is list the viral videos from the past and see where their stars are at today. Most of them are long gone and forgotten, doing nothing worthwhile or possibly trying to chase that former glory one more time. Hitting 2 videos in a row that are as popular as the first is hard to nearly impossible. Some artists can do it, but the majority of small businesses that keep going to the well, don’t ever strike gold.
The Fleeting Process of Getting Famous
The process of getting to a point where you go viral is not difficult, at first glance. You create compelling content and the masses follow, like, and promote your efforts in droves. Then mainstream media gets a hold of it, and your numbers rise into 7 digits and beyond. For some, that means ad revenue goes through the roof, but if you look at the latest algorithm in terms of ads, it’s abysmal. You may get one million views, but you will only make a few cents here and there from ad placements. Suffice to say this is not a good monetization strategy.
Despite the poorly placed monetization structure, you could still gain traffic, and that could arrive in the millions. Let’s assume that your video did go viral and you are seeing huge gains in terms of traffic, your website had better be ready to take on the load of visitors that are coming straight at it. Some sites crash because of the bandwidth they have is not exactly the highest. Sure, some webhosts promise unlimited data transfer, but when you cripple the server, it will crash.
How Long Do The Hits Last?
Assuming you score a hit with your marketing video, and you see the hits rising exponentially, how long will that last? Could it last nearly as long as SEO? The answer is no. After the deluge of initial traffic, people grow board with this form of entertainment and end up leaving it for something else. Some videos can strike big for a day, even a week, but for months and even years? That’s unheard of, and only very limited video concepts even reach that far, and once a parody or something else strikes, it’s all over.
Compared to search engine optimization, video marketing is a poor strategy. It’s not one to stop working on, but it’s definitely something that you don’t want to spend all your time or money with. You will want to work on optimization for one simple reason; it lasts.
The lasting effects of professional SEO services can give you organic traffic for months on end. Even if you only had professionals working on it for a few months, the echoes of the traffic moves forward beyond your initial internet marketing push. That’s something that video does not do at all. You could use video, social media, and other forms of internet marketing to gain a measure of success, but if you want long term engagement, your best bet is SEO.